Okay let me ask you guys. You’re walking through an apple orchard and you come across an apple tree. Towards the top of the tree there’s a perfect apple. Round, red, and ripe. But towards the bottom, within your reach, there are less ripe, greenish red apples that aren’t as appetizing as the one at the top. Would you put in the work to climb to the top for the perfect apple or would you settle for a premature apple at the bottom?